Which term describes fans interacting with a media text, sharing content, and contributing?

• A. Participatory culture
• B. Interactivity
• C. Textual poaching
• D. Digital natives

Answer: (B)

Interactivity is about how a media text invites and responds to user input, turning consumption into an active exchange. When fans engage by interacting with the text, sharing content, and contributing, the platform is designed to take those actions and shape the experience in return. This describes the live, reciprocal relationship between user actions and the media, which is the essence of interactivity.

Participatory culture touches on the broader social practice of fans creating and sharing within a community, but the question focuses on the mechanism that enables those actions. Textual poaching describes fans reappropriating a text in their own works, and digital natives refers to a generation's familiarity with technology, not the interactive capability itself.