Which concept describes turning cultural goods into commodities for sale, influencing both production and consumption?

• A. Diversity
• B. Innovation
• C. Commodification
• D. Public interest

Answer: (C)

Commodification is the process of turning cultural goods into commodities for sale. It explains how media products, performances, and cultural artifacts become market items with price, branding, and distribution strategies driven by profit. This shifts production toward what can be monetized and packaged for sale, and it shapes consumption as audiences respond to marketing, availability, and perceived value. Diversity describes variety, not the market process. Innovation is about creating new products or methods, not the economic transformation of culture into market goods. Public interest concerns broad societal welfare, not market-driven value. In short, commodification links what culture is produced to how it is bought and used in a capitalist market.