What is 'genre hybridity' and why is it significant in contemporary media?

• A. Genre hybridity refers only to cross-media adaptation.
• B. Genre hybridity means genres never merge and stay distinct.
• C. Genre hybridity describes blending genres such as horror and comedy to attract diverse audiences and reflect cross-cultural influences.
• D. Genre hybridity is a purely theoretical concept with no practical impact.

Answer: (C)